Program Curriculum

Communication Design

The foundation for creative development begins with exploration of the fundamentals of graphic design. from typography to corporate branding and identity development. Students will embark on a journey that will allow them to imagine, create, and produce functional design pieces that can be used in all forms of media advertising and print production.

Motion Design & Mixed Media

The newest and most innovative of the digital arts, motion design and mixed media allows students to write, animate, and direct complete interactive experiences.

Web Design

Global business and communication resides within the Internet and the Web. Students are taken from website design through implementing web-based solutions from both a design and communication perspective.

Social Media

Social media is media communication for social interaction, using highly accessible and scalable communication techniques. Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue.

Creative Technical Skill Development

Design professionals need a combination of technical skills and soft skills like problem solving and interpersonal skills to sustain them though their career. Students will explore the concepts of project management and the elements of proper documentation and planning, as well as explore the fundamentals of market-driven design and development.


Students learn the basics of photography and get hands-on experience with weekly photo-walks throughout Edmonton. The class discusses photos taken to learn various principals of photography including lighting, form, texture and colour.


Students will have the option to participate in an unpaid internship once they complete the academic modules. Internships lengths and duties will vary. As the Internship is optional, students are not required to fulfill this component in order to graduate. Students who want to participate should notify the Director of Education of their intention to participate no later than Week 6 of the program.

The Graphic Design Diploma Program Curriculum also includes 20 hours of Career Development, with Pixel Blue College’s Employment Specialist.